Pace
Zone by zone.
We open slowly, with a short list of providers per zone. We'd rather the care be real from day one than reach the whole city with a promise.
Anticipatory, personal care was always possible. It was never scalable. That's what changed.
The entire market was built for the pet.
- The vet solves the consultation.
- The groomer solves the bath.
- The store solves the food.
- Boarding solves the week.
In between all of them there's a person holding the whole thing together: deciding what's due, when, with whom, and whether it was done well. That work never had a name, and nobody ever put it together.
We gave it a name and we built for it.
That person is the kahu.
How we work.
Control
The decision is always the kahu's.
We coordinate and execute, but nothing moves without their go-ahead. Letting go of the logistics isn't letting go of control.
Network
Providers aren't inventory.
We curate the network and work with few per zone, because a network that doesn't change anyone's month isn't a network.
Pascual Cicenia
Founder and CEO
My whole career has been the same job: find the problems people live with in silence, and solve them.
And what I learned is that experiences don't break in the pieces. The pieces are usually fine. They break at the seams, in the space between one piece and the next, where nobody is in charge.
At Atento I ran operations of up to 1,200 people and learned how hard it is to hold the quality of an experience together as it scales. At Linio I centralised operations across seven countries and saw exactly where experience holds and where it breaks. At GoIntegro I built partnerships across Mexico and Central America around what people actually needed. And I've built from nothing too, as founder of FAKC-YEAH and co-founder of CuboCcs.
All of it left me with one thing: understanding a customer's whole experience, not an isolated piece of it.
Pet care is the most broken seam I've come across.
Pacco and Emi are my co-founders in spirit and the reason this had to exist. My problem is every kahu's problem.
We're opening zone by zone.
If you're a kahu, save your spot. If you run a pet care business, let's talk. And if you want to understand the project properly, write to us.